Club Insight Magazine Article

Masterplan Twice, Build Once

Picture this. You were recently appointed as the new General Manager at a licensed club. Part of your pitch was to increase the bottom line for the club (bringing a smile to your Treasurer’s face), to make the club more relevant, to position the club to weather all the inevitable storms (casinos, emerging trends, new technologies, changing demographics, and competing against the newly renovated pub or club down the road). Most importantly, making and executing decisions that reassure the ever-demanding club members that your Board is spending its financial resources effectively.